A framework addressing four fundamental issues facing artificial intelligence (AI): how behavioural science can augment AI’s capabilities; why individuals adopt or resist AI; how we can align AI design with human psychology; and how society must adapt to the impacts of AI.

This publication includes proposals that aim to improve the scope, methods and values of applied behavioural science - critical for practitioners, clients, academics and funders to engage in to take the field into its next decade of impact.

Governments are increasingly using behavioural insights to design, enhance and reassess their policies and services. This report explores how this happens – and how any bias can be addressed or mitigated. To do this, this report focuses on three core activities of policymaking: noticing, deliberating and executing.

The strength of policy making is integral to the strength of government as a whole, and that of the country at large. When policies fail, the costs (whether monetary or otherwise) can be significant.