A survey of Australian business leaders reflects the fast pace of change that is facing organisations. Digital transformation and the use of emerging technologies like AI are the key issues Australian business leaders will focus on during 2025 and beyond. Concerns over the slowing economy and cost of living are also prominent, the survey of 320 businesses found, but talent – recruiting and retaining staff – has dropped down the list of top priorities. The top three issues for the next three to five years – digital, new technologies and future growth sectors – were significantly ahead of any other challenges nominated. 

Key findings

• Digital transformation and new technologies are top challenges for 2025 and the future.
• Controlling costs is a focus but leaders are looking further ahead at new growth markets.
• Cyber issues are still a key challenge.
• Talent, recruiting and retaining staff, has slipped down the list of top challenges.
• Housing availability and affordability are seen as a key societal issue.
• Potential rate cuts not likely to lead to significant increase in business investment.

2025 top challenges

1. Digital transformation
2. Cyber risks
3. Cost controls
4. Emerging technologies
5. Regulation