This article explores if smoking prevalence in Aboriginal and Torres Strait Islander secondary students aged 12–17 years has changed between 2005 and 2017.

This article aims to analyse trends in smoking initiation and prevalence among young Aboriginal and Torres Strait Islander people (Indigenous people) to identify which stages of adolescence and young adulthood prevention activities should target.

The results from this study suggest that anti-smoking content designed to be shared on social media should complement, rather than attempt to replicate, messages from tobacco control mass media campaigns.