As China rises, Chinese political elites are increasingly concerned about how it is perceived in the world, and how to shape that global public opinion. This report argues that despite heavy state investment, China Global Television Network (CGTN) has failed to emerge as a significant soft power influencer in the global news sphere.

China’s growing assertiveness, particularly in the South China Sea, has resulted in greater scrutiny of Chinese intentions and led to a more intense debate about how the United States and its allies should respond. For some, the motives for China’s international behaviour are simply those of any emerging — or in China’s case, re-emerging —...