This paper reviews the codes that apply to alcohol advertising in each of the four countries, research into the effectiveness of these codes, and the small body of research into consumer attitudes towards alcohol advertising regulation.

Australia does not currently require warning labels on alcohol products, putting Australia out of step with many other countries. Given the potential persuasive power of labels, as well as the rising social costs of alcoholism in the United States (US), government - mandated warning labels were enforced and have appeared on all alcoholic beverage containers...