This paper brings together views from Nesta on better ways of mapping and measuring public value. It considers many fields - from health and culture to public services - to find more rounded and realistic ways of capturing the many dimensions of value created by public action.

Nesta’s innovation mapping team seeks to transform innovation policy with new data sources, analytics and ways to present information. This report presents the problem they want to solve, the methods they use and how they work.

This paper is intended to serve as a prompt for Arts Council England’s consultation activity over the forthcoming months, with the intent of provoking a conversation with arts and cultural organisations about the changing context for their work.

A key element of this study is quantifying the extent of uncertainty about likely future trends. These uncertainties reflect the challenging task of balancing all the macro trends that might influence the future of work.

The research uses social media data from Twitter to develop a methodology for understanding the effects of events and conferences.