Organisation
Salesforce
Report
The trust imperative: why customer experience in government matters
This report explores practical ways that Australian and New Zealand governments can increase the trust and confidence of their customers in a sustainable way that increases engagement and reduces cost.
Article
What is digital transformation?
Digital transformation is the process of using digital technologies to create new — or modify existing — business processes, culture, and customer experiences to meet changing business and market requirements. This reimagining of business in the digital age is digital transformation.