This report showcases practical actions governments can take, beyond direct cultural funding, to support cultural access and strengthen creative industries. These ‘pro-culture’ enablers make it easier for creators to work, creative businesses to operate, and consumers to access experiences and products. They are uniquely available to governments and in some cases may be cheaper, easier and more effective than direct funding. 

The report identifies eight types of pro-culture enablers for governments in Australia to consider. The eight enabler types can serve at least three functions: facilitate financial inflows, facilitate operations and increase engagement opportunities.

Pro-culture enablers

1. Fit-for-purpose and streamlining measures
2. Legislation, regulations and standards
3. Measures to develop skills, career pathways and knowledge sharing
4. Measures that facilitate co-investment and collaboration
5. Non-commercial rates
6. Indirect industry assistance
7. Information, promotion and marketing
8. Special consideration for eligibility and exemptions.