This report captures the perspectives of creative professionals across Australia and New Zealand to explore the relationship between music and artificial intelligence (AI), highlighting the economic, cultural and regulatory implications of this rapidly evolving market.

The report, based on survey responses from over 4,200 APRA AMCOS members, is the largest study of its kind in the region and aims to help establish a robust policy and regulatory framework during a pivotal moment in technological and business evolution.

Although the main focus is the impact and implications of generative AI (Gen AI) on music production, it also looks at applications relating to the editing and post-processing of music as well as the supporting aspects of AI such as marketing, promotion, and distribution as well as legal and political developments. 

Key findings

• The music AI market is expected to grow more than tenfold by 2028, with a compound annual growth rate (CAGR) of around 60%, to over AU$4.5bn
• Over half (54%) of those surveyed agree that AI technology can assist the human creative process, with AU and NZ songwriters and composers being early adopters
• By 2028, 23% of music creators’ revenues will be at risk due to generative AI, an estimated cumulative total damage of over half a billion AUD$ (AUD$519 million)
• 82% of music creators are concerned that the use of AI in music could lead to them no longer being able to make a living from their work
• 89% of Aboriginal and Torres Strait Island music creators believe that AI will lead to an increase in cultural appropriation
• 97% believe that current policy and regulation regarding AI and music is insufficient