Complex global trends such as climate change and technological change present challenges and opportunities for Aotearoa New Zealand. Businesses are responding through shifts in strategy, business models, and exploring new combinations and uses of technology. The major productivity and wellbeing challenges of the future cannot be solved by business or government alone. We need to think differently about the traditional roles of business and government.

This Long-term Insights Briefing explores how the future of business in New Zealand may be shaped by two trends over the next 10 years and beyond:

1. growth in purpose-led businesses
2. use of blockchain technology

The insights presented here were developed in 2021–22 through research and engagement with business owners, industry leaders, entrepreneurs, academics, community representatives, regulators, government officials, youth and members of the public.