A decade after the Australian Government decided to embark on the conversion of analog free-to-air television to digital transmission much remains to be done to achieve that goal. After the latest changes to the implementation program, analog switchoff is planned to occur progressively starting with a regional trial in the second half of 2010 and concluding in Sydney and Melbourne at the end of 2013. The principal reason for the delay is a much slower than hoped-for take-up of digital reception equipment by consumers.