Abstract: The lack for accessible housing in Australia has contributed to the marginalisation and exclusion of people with disability, older people and their families (Saugeres, 2010). It has also resulted in significant cost to the community, through an over-reliance on support services and specialist accommodation, and responses to avoidable home-based injuries (Ozanne-Smith, Guy, Kelly & Clapperton, 2008; Saugeres, 2010). To this end, the Commonwealth Government, with key housing industry and community representatives, has committed to a voluntary approach, named Livable Housing Design, to increase the supply of accessible housing. The experience of other countries with similar challenges serves to question whether this approach will work. This paper examines the context in which Livable Housing Design is being implemented and, based on early findings from case-studies in Brisbane, Queensland, the challenges that may need to be met. In the first section we give some context to Livable Housing Design. In the second section, we explore the implications of a voluntary approach both overseas and in Australia. The third section describes our research into the logics in use by the housing industry in providing accessible housing voluntarily and offers our preliminary findings.