Social media in the media: Australian media perceive social media as political tools

This report, produced by CCI in collaboration with the University of Oslo, investigates how the political uses of social media are portrayed in the Australian mainstream media, in order to understand the perceptions that help shape how politicians, citizens and journalists employ new media tools to support their political objectives. Through a longitudinal comparative analysis we identify significant changes in how social media have been reported on since 2008. Overall, we are able to trace the gradual adoption and acceptance of social media as political tools, by politicians themselves as well as by journalists and everyday citizens.

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