Report
Document cover

Community radio and Australian music: building the music media eco-system

Final report
Sarah Hellyer, Nat Kassel, Eric Mclean
Publisher
Radio broadcasting Community broadcasting Live music Music industry Local content Australia
Resources
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download linkCommunity radio and Australian music 32.66 MB
Description

This research reports on the contribution of community radio to the Australian music industries. In exploring this, the project team conducted in-depth fieldwork at ten community radio stations; interviewed eight established and emerging Australian musicians, and carried out a complex and comprehensive social return on investment analysis and net value analysis of the sector’s contribution to Australian music based on this data. 

Key findings

  • Community radio contributes about $153 million in net value to the Australian music industries every year, with some stations returning up to $5.55 for every dollar invested in the sector. 
  • The average high-intensity music stations returns almost $2.50 for every dollar invested or spent on producing the wide range of music activities the sector undertakes, such as coordinating live gigs, promoting artists, airplay, in-studio recordings and live performances, and outside broadcasts. 
  • The sector's role in providing airplay and promotion for new and emerging artists is significant. It plays more than double the Australian music content of the commercial radio sector.
Publication Details
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open