The Chinese Communist Party (CCP) is leveraging its propaganda system to build a toolkit to enable information campaigns. Its objective is to control communication and shape narratives and perceptions about China in order to present a specific version of truth and reality, both domestically and internationally. Ultimately, the CCP aims to strengthen its grip on power, legitimise its activities and bolster China’s cultural, technological, economic and military influence.

The CCP seeks to maintain total control over the information environment within China, while simultaneously working to extend its influence abroad to reshape the global information ecosystem. That includes not only controlling media and communications platforms outside China, but also ensuring that Chinese technologies and companies become the foundational layer for the future of information and data exchange worldwide.

This research report finds that the CCP seeks to harvest data from various sources, including commercial entities, to gain insights into target audiences for its information campaigns. The authors define an information campaign as a targeted, organised plan of related and integrated information operations, employing information-related capabilities (tools, techniques or activities) with other lines of operation to influence, disrupt, corrupt or manipulate information — including the individual or collective decision making based on that information — and deliberately disseminated on a large scale. The party also invests in emerging technologies such as artificial intelligence (AI) and immersive technologies that shape how people perceive reality and engage with information. The aim is to gain greater control, if not dominance, over the global information ecosystem.

Specifically, this research comprehensively maps the CCP’s propaganda system, highlighting the linkages between the Central Propaganda Department, state-owned or -controlled propaganda entities and data-collection activities, and technology investments in Chinese companies, many of which now operate globally.