The Australia Institute has long been interested in restoring integrity to politics. They have identified the following key principles for political finance reform. If these principles are not abided by, any political finance reform risks exacerbating the problems it aims to fix.

• Give voters a range of choices about who represents them
• Not make it harder for new candidates to compete with incumbents
• Provide a level playing field regardless of whether candidates are members of a political party or independents
• Factor in the significant taxpayer-funded advantages of incumbency, with an eye to reducing disadvantages already faced by challengers
• Account for spill over effects and economies of scale.

Political finance reforms should be targeted and effective. Four principles that advance this pillar are that political finance reform should:

• Focus on those who most clearly threaten democracy and accountability
• Ensure that public funding is fit for purpose
• Strive for fairness and increased transparency
• Distinguish between bona fide contributions and 'cash for access'.