The Intellectual Property Awareness Foundation (IPAF) undertakes independent research into the attitudes and actions of Australians in relation to the issue of illegal content theft of movies and television shows. The research is undertaken by Sycamore Research; Marketing, an independent market research organisation, in conjunction with Newspoll. IPAF shares the results of this research with the wider community to better inform the debate, dispel myths and motivate changes in behaviour.

This report presents statistics on Australians who illegally stream or download movies and television. It segments the population by the frequency of their illegal behaviour:

• Persistent illegal downloaders: Those who download or stream illegal movies or TV shows at a frequency of at least once a week
• Casual illegal downloaders: Those who download or stream illegal movies or TV shows monthly or less often (but not as frequently as once a week)
• Lapsed illegal downloaders: Those who have downloaded or streamed illegal movies or TV shows in the past but claim not to ‘nowadays’
• Non-illegal downloaders: Those who have not downloaded or streamed illegally.